Hanwha Techwin Expands Its Relationship with Fusion Media Marketing with Addition of Public Relations Services
Teaneck, NJ, March 30, 2022 – Hanwha Techwin America, a global supplier of intelligent video surveillance solutions, is expanding its agency relationship with Fusion Media Marketing to now include Public Relations services through its sister company, Infusion Direct Marketing.
Fusion Media Marketing has managed all media buying for Hanwha Techwin since 2017, successfully delivering an annual strategic advertising plan and building a strong brand presence in the security industry. The addition of Public Relations services now allows Fusion to provide Hanwha Techwin with a comprehensive and integrated communications program, including advertising and media, content development, social media, event support and public relations.
“With their unique expertise and strong relationships in the security industry; it was an easy decision for us to expand our services with Fusion Media Marketing to now include Public Relations,” states Miguel Lazatin, Senior Director of Marketing at Hanwha Techwin. “Fusion Media has also expanded its strategic partnerships and will be working with a security industry and B2B communications veteran, Tom Di Nome. I’m confident the combination of these resources will deliver outstanding results and elevate our visibility and brand awareness even further.”
Di Nome brings a diverse background, both as a business and technology journalist and as a PR/communications professional. He spent several years at Sony Electronics, managing B2B communications, including the Security Systems division, and has also provided communications and content services for several B2B and B2C brands and agencies.
“This is an exciting time for our agency,” states Monique Merhige, President at Fusion Media Marketing/Infusion Direct Marketing. “Tom and I have worked together successfully in the past and we both look forward to continuing our collaboration by executing strategic media buying and public relations campaigns that exceed Hanwha’s expectations and generate positive results.”
Hanwha Techwin continues to lead the way in innovative technology and video surveillance solutions that are driving the industry through the development of intelligent video solutions for a range of vertical markets and commercial applications. For further information, visit www.HanwhaSecurity.com.
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About Hanwha Vision America
Hanwha Vision (formerly Hanwha Techwin) has been leading the global video surveillance industry with world-class optical design, image processing and cybersecurity technologies for more than 30 years. As it broadens its business to become a global vision solution provider, Hanwha Vision will deliver more valuable and meaningful insights to customers by collecting key information and providing big data analytics utilizing AI and cloud technologies.
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